How many times have you answered feedback questions at the end of a webinar you have attended? Did you ever get any personal benefit from the poll?
Many feedback polls only collect feedback data, which is helpful to the facilitator and the stakeholders that requested the training the best polls benefit the participants as well. If you want to create an effective poll that provides benefit for both you and the participants, include questions that provide:
- Concept Reinforcement
- Audience Awareness
Devoting one or two questions to concept reinforcement can really help both your audience and you. Even a question as open ended as, list three things you learned today, can be powerful. For your audience, the simple act of listing them down acts as reinforcement and demonstrates the main points of what they received or the pieces of information that were most notable to them. For you, you learn what stuck with them and can compare it to your goals and objectives to determine if you need to modify your presentation or activities to better communicate information.
Strategically asking a question about available resources or ideas help build up awareness for them. For instance, after we launched our new LMS, we asked a multi-select question about which types of resources the participant had used in the LMS. The question alone made them more aware of the different types of training resources at their disposal. Some participants were already aware, others started asking questions about these different resources and still others further explored the LMS on their own to discover these resources. While the data was valuable to us to understand the usage of our LMS, the goal of the question was to build awareness and encourage company employees to use all the resources of the LMS.
These are the question that are designed to fuel your improvement for future webinars. Feedback questions need to go beyond ratings of the facilitator and the information, although these are valid questions and can be helpful, but need to include open-ended questions that invite open and honest feedback. These can include questions about what was most helpful? Least helpful? And what questions/information they wish had been a part of the webinar. These kinds of open ended questions will best provide you paths to improve and offers you the opportunity to respond to them if necessary/appropriate.
When you build your next feedback poll, think about your questions and make sure you are getting the most out of the poll. Don’t just get feedback information, but build reinforcement and audience awareness into your poll. Make sure that the poll is not just about benefiting you, but also your participants.
Interested in more resources about crafting good feedback questions? Check out these other blog posts: